Every trick in this lesson works without misreporting a single number. Which is what makes them hard to catch.
This lesson turns everything so far upside down.
Not one of the tricks below alters a number.
And yet the reader walks away with a conclusion that is not true.
Switch the tricks on one at a time and see how far one dataset can be pushed.
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1. Truncated axes
You met this in lessons 4 and 5. Lift the baseline of a bar and a small difference
becomes dramatic. The same happens with lines — narrow the y-range and noise looks
like a trend.
2. Dual y-axes
Draw two different quantities in one panel with a y-axis on each side.
Now the crossing point lands wherever you set the two scales.
“The two curves meet here” means nothing at all — push one axis slightly and it disappears.
3. Cherry-picking
One representative image, one representative curve. Choose the best-looking one and
the figure is dramatic no matter what the average says. Which is why good papers put
the quantification of everything next to the representative picture —
that is exactly why Fig. 4E pairs slide images with a box plot.
4. Double ink
3-D bars, shadows, perspective. One value carried simultaneously by length, area and
volume. People read the most exaggerated of the three.
A 7% change. The middle panel makes it look like more than a tripling. Not one number was touched.
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A sentence like “A overtakes B at this point” has no meaning on a dual-axis chart.
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🤔 Check yourself
What does the crossing point of two curves on a dual-axis chart mean?
Answer Two quantities in different units can never 'become equal'. The crossing is a consequence of how you set the axes.
🤔 Check yourself
A paper shows one representative histology image. What must accompany it?
Answer A representative image was chosen, and choosing introduces bias. Which is why good papers put the quantification of everything beside it — as Fig. 4E does.
🤔 Check yourself
Why are 3-D bar charts bad?
Answer The 3-D effect adds no data and adds distortion. If you want to carry more information, add small multiples, not dimensions.